Glossary
Short, factual definitions of the terms used in price monitoring, MAP compliance and competitive pricing — each with the definition up front and the practical context underneath.
The lowest price at which a brand allows resellers to advertise a product — and how it differs from a recommended price.
Read the definitionarrow_forwardThe non-binding price a brand suggests to retailers — and why the gap with street prices matters.
Read the definitionarrow_forwardThe American term for the manufacturer's suggested price — the counterpart of the European RRP.
Read the definitionarrow_forwardContinuously adjusting prices to demand, stock and competition — and how it differs from repricing.
Read the definitionarrow_forwardAutomatically adjusting your prices to competitors' — powerful on marketplaces, risky without good data.
Read the definitionarrow_forwardThe 'add to cart' block that assigns one winner per marketplace listing — and turns price into a battleground.
Read the definitionarrow_forwardThe structural slide of market prices below where a brand positioned its product — and why it rarely reverses on its own.
Read the definitionarrow_forwardGenuine products sold outside the brand's authorized channels — legal territory in the EEA, but a real margin problem.
Read the definitionarrow_forwardThe head term: systematically tracking prices across shops and marketplaces over time — and why doing it reliably is the hard part.
Read the definitionarrow_forwardContinuously watching what competing shops charge for the same products — the data layer under every pricing decision.
Read the definitionarrow_forward